In 1957 our founder Romualdo Aliberti set up a food company that specialised in selection and packaging of dried pulses and cereals, building the first plant for such product. Since the beginning we demonstrated a market oriented business sense: the first use of a cardboard packet for packaging dried pulses and cereals which, since then, has transformed the company from selling loose, undifferentiated products, into products with a memorable, distinctive brand: “Select”. Select SpA was founded in 1982 as a logical development of the company.
Work began on the current factory which opened in 1984. The overall surface area of 40,000 sq.m. was turned into 15,000 sq.m. of indoor premises and was fitted out with modern equipment and machinery for the selection and packaging of dried pulses and cereals. In 1989 the company name was changed to Agria SpA. The following years the brand gained leadership in this market segment. This took place concurrently with changing dietary habits of consumers.
Improved information about food, raised awareness of the number of diseases linked to “wellbeing”, and the increased popularity of vegetarian and vegan cooking influenced individuals towards choosing healthy and nutritious foods. Dried pulses and cereals are now a fundamental and essential part of the Mediterranean diet, awarded UNESCO heritage status, and are considered worldwide to be a complete well-balanced contribution to wellbeing.